Presented by Fabrizio Bertoluzzo
Il Vigneto che Vende
Turn bottles into revenue with direct marketing.
Great wine does not sell itself.
A practical guide to communicating the value of what you produce, reaching customers and building lasting relationships — from vineyards and orchards to other crops and agricultural products.
The book is in Italian. Prices and terms are shown before an order is confirmed.
Il Vigneto che Vende brings together practices selected and tested by Fabrizio Bertoluzzo to help agricultural entrepreneurs communicate the value of their products, reach customers and develop direct relationships. These principles can be adapted to vineyards, orchards and other crops and agricultural products.
The starting point
Producing well is necessary. It is not enough.
A quality product — wine, apples or olive oil — is not discovered and chosen simply because it is good. You need to explain its value, reach the right people and nurture relationships over time.
These skills can be learned and adapted to your own business. The book starts with vineyards, but its principles are not limited to bottled wine.
Inside the book
Selected practices to adapt to your products
Business identity
Communicate the identity and value of your agricultural business.
Standing out
Differentiate your business in a competitive market, whatever you produce.
Customer acquisition
Reach and acquire customers directly.
Direct sales
Structure direct sales and reduce reliance on intermediaries.
Customer relationships
Build lasting relationships and encourage loyalty.
The value of your region
Turn your story, place and work into commercial value.
Who it is for
For people who want to sell what they produce more effectively
For entrepreneurs, producers and agricultural businesses seeking a more structured approach to direct sales and customer relationships.
- Wineries and winegrowers
- Fruit-growing businesses
- Agricultural entrepreneurs in other sectors
- Sales and marketing managers in agricultural businesses
The author
Meet Fabrizio Bertoluzzo
Fabrizio Bertoluzzo is an entrepreneur and author. He is co-founder and CEO of BFM S.r.l., which designs and manufactures machinery for under-row management in vineyards and orchards, and President of ANFIS, Associazione Nazionale Filari Sostenibili.
In Il Vigneto che Vende, he presents a curated selection of practices he has identified, assessed and tested for agricultural entrepreneurs: identity, communication and direct sales, adaptable to different products and businesses.
The book for your business
How can Il Vigneto che Vende help you?
Describe your agricultural business and your marketing challenge to receive a personalised suggestion about relevant themes in the book.
Your personalised suggestion will appear here.
Buy
Choose how to receive the book
Italian-language edition.
Buy directly from Fabrizio Bertoluzzo
Order directly from the author.
- Price:
- €22.87
- Shipping:
- Free shipping
- Delivery:
- Delivery in 3–4 working days (depending on the courier)
Frequently asked questions
Contact
Write to Fabrizio Bertoluzzo
For questions about the book, orders or collaboration proposals.